The Grove: Stories of Cultivating Connections

Dowden, Mitchell A. (2017) The Grove: Stories of Cultivating Connections. Undergraduate thesis, under the direction of Scott Fiene from Integrated Marketing Communications, The University of Mississippi.


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This thesis studies the University of Mississippi’s tailgating area known as the Grove. While it explores the logistics and preparation for home game activities, this thesis looks beyond the image and into aspects not so obvious to the weekend visitor: its history, its environmental impact, the economics, and even its reflection of the progress and challenges surrounding race. This is not intended to be a supreme authority or academic analysis of the Grove, but instead a journalistic piece reflecting the stories and personal anecdotes I encountered. To gather information, I conducted live interviews with people familiar to the Grove in unique ways and supplemented their stories with information from websites, magazines and newspapers. This project uncovers how the Grove became vital to campus life, why it is still important and how it’s influential as a socializer at the university.

Item Type: Thesis (Undergraduate)
Creators: Dowden, Mitchell A.
Student's Degree Program(s): B.S. in Integrated Marketing Communications
Thesis Advisor: Scott Fiene
Thesis Advisor's Department: Integrated Marketing Communications
Institution: The University of Mississippi
Subjects: N Fine Arts > NE Print media
Depositing User: Mitchell Mitchell A. Dowden
Date Deposited: 12 May 2017 17:54
Last Modified: 12 May 2017 17:54

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