Millennials, Mississippians, and the 2016 Presidential Election: Implications of Generational Differences on Voter Behavior

Nichols, Bess (2017) Millennials, Mississippians, and the 2016 Presidential Election: Implications of Generational Differences on Voter Behavior. Undergraduate thesis, under the direction of Marvin King from Political Science, The University of Mississippi.

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Abstract

This is a study of the voting patterns of millennial voters (predominately students at the University of Mississippi) and “traditional Deep South voters,” which for the purpose of this study is men and women above the age of 35. The paper seeks to answer the question: Are millennials ideologically different than their older counterparts in the state of Mississippi? I surveyed a sample of 4,000 students at the University of Mississippi (with approximately 500 responses) and a sample of traditional voters gathered from social media and employees at the University of South Alabama. Respondents were asked questions about their political ideology and demographics. Results showed that while the traditional Deep South voters proved to be very conservative, the millennial voters were much more moderate to liberal, particularly on social issues, but compared to millennials in regions other than the Deep South, they are a little more conservative.

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