Smith, Kayla (2016) Tigers, Flies, and Longines: The Chinese Corruption Crackdown and its Effect on Conspicuous Consumption. Undergraduate thesis, under the direction of Joshua Howard from History, The University of Mississippi.
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Text (Tigers, Flies and Longines)
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Abstract
Through the analysis of Elle China magazine articles and annual financial reports, the researcher sought to find if the 2012 Xi Jinping campaign against corruption, extravagance and graft had an effect on luxury sales. The researcher has found that the campaign has little to no effect on the luxury consumption preferences of the upper and middle class in China, only effecting officials and luxury purchases made for gifting. To offset loses from the crackdown on gifting, luxury brands have begun selling more affordable high-end liquors and watches.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Creators: | Smith, Kayla |
| Student's Degree Program(s): | B.A. International Studies |
| Thesis Advisor: | Joshua Howard |
| Thesis Advisor's Department: | History |
| Institution: | The University of Mississippi |
| Subjects: | D History General and Old World > DS Asia H Social Sciences > HT Communities. Classes. Races H Social Sciences > HX Socialism. Communism. Anarchism J Political Science > JQ Political institutions Asia |
| Depositing User: | Kayla Smith |
| Date Deposited: | 27 May 2016 19:04 |
| Last Modified: | 27 May 2016 19:04 |
| URI: | http://thesis.honors.olemiss.edu/id/eprint/688 |
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