A Strategic and IT Analysis of Quirky and an Examination of Business and Accounting Case Studies

Schalk, Lisa-Marie (2015) A Strategic and IT Analysis of Quirky and an Examination of Business and Accounting Case Studies. Undergraduate thesis, under the direction of Victoria Dickinson from Accountancy, The University of Mississippi.

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Abstract

The purpose of this secondary and primary research is not only to explore the concept of management and information technology consulting in the context of a startup up company based in New York called Quirky, but also to present the culmination of my participation in two accounting case study competitions, PricewaterhouseCoopers’ xACT competition and KPMG’s International Case Competition. After my secondary research on management and IT consulting and the role of IT in various functional areas such as human resources, supply chain management, and financial reporting, I present a brief background on Quirky, a startup company with the mission to make invention accessible to everyone. Next, I evaluate Quirky’s critical success factors and offer two strategic and two information technology issues currently facing Quirky, respectively: vertical integration, partnership with General Electric, security issues with rails, and mobile application. My primary research is culminated in the SWOT analysis of each of these issues to better understand all aspects of the situation, as well as a budgeted work plan and corresponding metrics for success in order to address these issues and evaluate the effectiveness of the outcomes.

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