How Individual Traits Affect Type II Diabetics’ Intentions to use Wearable Technologies

Sethi, Ashna Anita (2019) How Individual Traits Affect Type II Diabetics’ Intentions to use Wearable Technologies. Undergraduate thesis, under the direction of Christopher Newman from Marketing, University of Mississippi.

[img]
Preview
Text
ASHNA SETHI FINAL THESIS.pdf

Download (608kB) | Preview

Abstract

This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical support to have an impact on current usage and future purchase intentions in regards to wearables. Finally, self-consciousness was found to have no significant impact on current usage and future purchase intentions of technologies.

Item Type: Thesis (Undergraduate)
Creators: Sethi, Ashna Anita
Student's Degree Program(s): B.B.A Marketing
Thesis Advisor: Christopher Newman
Thesis Advisor's Department: Marketing
Institution: University of Mississippi
Subjects: R Medicine > R Medicine (General)
Depositing User: Sarita Sethi
Date Deposited: 10 May 2019 19:15
Last Modified: 10 May 2019 19:15
URI: http://thesis.honors.olemiss.edu/id/eprint/1493

Actions (login required)

View Item View Item