The Role Of Automatic Mood On Risk Appetite

Johannesson, Makail (2018) The Role Of Automatic Mood On Risk Appetite. Undergraduate thesis, under the direction of Joshua Hendrickson from Economics, The University of Mississippi.

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Numerous studies over the past few decades have indicated links between subtle psychological influences and decision-making. It is often thought that individuals make conscious choices based on their preferences regardless of whether those preferences are optimal or not. However, it has been shown that most of our behaviors, judgements, and decisions are often a product of unconscious influences. These influences are significant in both simple and complex life situations, including the realm of financial decision making. In this experiment, participants primed with positive evaluative stimuli reported a more positive mood while those primed with negative evaluative stimuli reported a more negative mood. Further, a positive mood significantly increased risk appetite in a tower game, while a negative mood decreased risk appetite, although insignificantly. Lastly, although there were links between unconscious evaluation and mood, and between mood and risk appetite, the unconscious evaluation did not seem to affect risk appetite.

Item Type: Thesis (Undergraduate)
Creators: Johannesson, Makail
Student's Degree Program(s): B.A. in Economics
Thesis Advisor: Joshua Hendrickson
Thesis Advisor's Department: Economics
Institution: The University of Mississippi
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HB Economic Theory
Depositing User: Makail Johannesson
Date Deposited: 09 May 2018 19:00
Last Modified: 09 May 2018 19:00

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