Intentions to purchase genetically modified foods in the United States and Germany: the impact of consumer knowledge and attitudes

Hall, Maggie (2016) Intentions to purchase genetically modified foods in the United States and Germany: the impact of consumer knowledge and attitudes. Undergraduate thesis, under the direction of Milorad Novicevic from Management, The University of Mississippi.

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Abstract

Genetically modified foods are a current, ongoing issue in the world today. Much research is done on the producers and governmental regulation systems regarding GMOs, but not much research exists about direct consumer actions towards genetically modified foods. Hence, in this thesis, I focus on the consumers in Germany and the United States and their attitudes and knowledge of GMOs. I chose Germany and the US as the two overarching cases due to their perceived and reported differences surrounding GMOs on many levels, such as production and government regulation. With the aid of Clickworker and Amazon Mechanical Turk, I utilized a questionnaire and survey to gather data responses. I I analyzed over 300 usable participants' responses from both Germany and the United States and compared the findings. The findings and a discussion of them are presented in my thesis paper.

Item Type: Thesis (Undergraduate)
Creators: Hall, Maggie
Student's Degree Program(s): B.A. International Studies and German
Thesis Advisor: Milorad Novicevic
Thesis Advisor's Department: Management
Institution: The University of Mississippi
Subjects: J Political Science > JF Political institutions (General)
J Political Science > JZ International relations
S Agriculture > S Agriculture (General)
Depositing User: Maggie Hall
Date Deposited: 25 May 2016 18:21
Last Modified: 25 May 2016 18:21
URI: http://thesis.honors.olemiss.edu/id/eprint/682

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