Food with Integrity: A Financial Analysis of Chipotle Mexican Grill

Rowell, Kaylie M (2016) Food with Integrity: A Financial Analysis of Chipotle Mexican Grill. Undergraduate thesis, under the direction of Vicki Dickinson from Accounting, The University of Mississippi.

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Abstract

For the accounting alternative thesis, we were to pick a publicly traded company domiciled in the U.S that we were interested in and research their financials, business, and industry. I chose Chipotle Mexican Grill due to their unique restaurant brand. Chipotle’s Food with Integrity campaign makes up their main brand, but brings the issue of finding enough suppliers to meet their needs. If Chipotle has to use processed food to fulfill the lack of the natural, organic food then they will eventually lose their customer’s trust. Chipotle has also expanded globally so there are always issues that appear when dealing with a new market. The majority of the numerical values that relate directly to Chipotle’s operations were found in their annual 10-K financial statements.

Item Type: Thesis (Undergraduate)
Creators: Rowell, Kaylie M
Student's Degree Program(s): B.Accy in Accountancy
Thesis Advisor: Vicki Dickinson
Thesis Advisor's Department: Accounting
Institution: The University of Mississippi
Subjects: H Social Sciences > HG Finance
Depositing User: Kaylie M Rowell
Date Deposited: 13 May 2016 13:30
Last Modified: 13 May 2016 13:30
URI: http://thesis.honors.olemiss.edu/id/eprint/554

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