Harbor Magazine: Preaching the Gospel of Philanthropy Through the Analysis of Benefit Corporations

Hughes, Caroline (2016) Harbor Magazine: Preaching the Gospel of Philanthropy Through the Analysis of Benefit Corporations. Undergraduate thesis, under the direction of Samir Husni from Journalism and New Media, University of Mississippi .

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Abstract

Harbor magazine is a philanthropic, fashion magazine that advocates the use of sustainable goods in an industry of business moguls simply seeking monetary gain. The brands and philanthropists interviewed and highlighted in the publication have made a difference in some way to the community and the world, developing revolutionary companies that are radically altering the way business is conducted. The brands included in Harbor magazine are recognized as Certified Benefit CorporationsTM, promising to align their business intentions around a public good. Businesses, along with consumers, have an equal responsibility to the planet, and Harbor magazine seeks to make these powerful, impactful companies known. Each meets the highest standard in verified social and environmental performance, public transparency, and legal accountability, taking steps in the right direction to solve social and environmental problems. As consumers move toward a greener tomorrow, Harbor magazine provides them with simple solutions for where to begin. As more and more companies recognize the power of simple, sustainable changes in the way business is conducted, society will see lasting, durable prosperity, with a planet that will thank them for it.

Item Type: Thesis (Undergraduate)
Creators: Hughes, Caroline
Student's Degree Program(s): B.S. in Integrated Marketing Communications
Thesis Advisor: Samir Husni
Thesis Advisor's Department: Journalism and New Media
Institution: University of Mississippi
Subjects: >
Depositing User: Miss Caroline Hughes
Date Deposited: 13 May 2016 13:15
Last Modified: 13 May 2016 13:15
URI: http://thesis.honors.olemiss.edu/id/eprint/544

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