A Global Perspective on Ethical Consumerism: A Study of Advertisements from Social Enterprises to Identify the Ethical Consumer

Miller, Murray (2015) A Global Perspective on Ethical Consumerism: A Study of Advertisements from Social Enterprises to Identify the Ethical Consumer. Undergraduate thesis, under the direction of Jeff Jackson from Sociology, The University of Mississippi.

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Abstract

This paper explores ethical consumerism in the United States and Latin America. I examined ethical consumerism in these two settings by identifying social enterprises from different countries in each setting to identify the ideal ethical consumer. After comparing and contrasting the ethical consumer in each context, I determined that ethical consumerism does exist in Latin America. According to scholarship, a country must be postmaterialist in order for ethical consumerism to exist. Through my research, I concluded that Latin America is postmaterialist, therefore ethical consumerism does exist.

Item Type: Thesis (Undergraduate)
Creators: Miller, Murray
Student's Degree Program(s): B.A. in International Studies and Spanish
Thesis Advisor: Jeff Jackson
Thesis Advisor's Department: Sociology
Institution: The University of Mississippi
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
Depositing User: Murray Miller
Date Deposited: 12 May 2015 16:57
Last Modified: 12 May 2015 16:57
URI: http://thesis.honors.olemiss.edu/id/eprint/408

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