Marketing for Entrepreneurs: How to Promote One's Own Craft

Hendrix, Teresa (2015) Marketing for Entrepreneurs: How to Promote One's Own Craft. Undergraduate thesis, under the direction of Scott Fiene from Integrated Marketing Communications, The University of Mississippi.

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This thesis seeks to serve as an alternative, cost efficient resource to those creative entrepreneurial ventures with a product (or service) that needs both people to consume it and a profit eventually sufficient to support its creators. By excluding excess details unrelated to promotion, and supplementing with specific, anecdotal advice directly from interviews with successful small business owners, this thesis aims to provide a plethora of marketing techniques that an entrepreneur can test before facing the daunting cost of an agency. Based on an extensive bibliography of primary and secondary sources*, this thesis explores three common components that manifest themselves in the marketing strategies of successful solo entrepreneurs: a continuously growing network of clients and peers that creates job opportunities, new media that provide low cost and user-friendly electronic marketing outlets, and product differentiation to create brands that consumers identify as valuable. *Detailed research process and disclosures in Appendix A

Item Type: Thesis (Undergraduate)
Creators: Hendrix, Teresa
Student's Degree Program(s): B.S. in Integrated Marketing Communications
Thesis Advisor: Scott Fiene
Thesis Advisor's Department: Integrated Marketing Communications
Institution: The University of Mississippi
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
N Fine Arts > NX Arts in general
Depositing User: Teresa Hendrix
Date Deposited: 06 May 2015 18:50
Last Modified: 06 May 2015 18:50

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