An examination of crisis communications at major Mississippi universities

Mayo, Virginia W. (2015) An examination of crisis communications at major Mississippi universities. Undergraduate thesis, under the direction of Robin Street from Journalism, The University of Mississippi.


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This thesis will examine current theory in how to prepare for, handle and communicate in a crisis supported by extensive research. The first chapter includes case studies from other college campuses, the importance of a crisis management plan, and dealing with the media in crisis situations. Next, the crisis communications theories will be applied to three major Mississippi universities through examination from interviews and the study of past crises at these universities. Interviews were conducted via email and in person, depending on the location of the school. The three Mississippi universities examined are The University of Southern Mississippi, Mississippi State University, and The University of Mississippi. At each school, the communications director was interviewed regarding significant crises of the past five to ten years. For The University of Mississippi, in addition to interviewing the current communications director, past directors were also interviewed for a more extensive look into crisis communications at Ole Miss. In their individual school histories, each of these schools has experienced major crises, which have damaged or challenged the university’s reputation in the eyes of its publics. During all crises discussed, each university communicated and handled their crises in different manners depending on the scope of the particular situation. Each school will be analyzed and critiqued in reference to the crisis communications research.

Item Type: Thesis (Undergraduate)
Creators: Mayo, Virginia W.
Student's Degree Program(s): Integrated Marketing Communications
Thesis Advisor: Robin Street
Thesis Advisor's Department: Journalism
Institution: The University of Mississippi
Subjects: N Fine Arts > NX Arts in general
Depositing User: Virginia Mayo
Date Deposited: 29 Apr 2015 20:12
Last Modified: 29 Apr 2015 20:12

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