It is Impossible to Overdo Luxury: French Variety of Capitalism and its Contribution to Luxury Market Presence

Henderson, Emily (2018) It is Impossible to Overdo Luxury: French Variety of Capitalism and its Contribution to Luxury Market Presence. Undergraduate thesis, under the direction of Alice Cooper from Political Science, Croft Institute for International Studies.

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Abstract

This study seeks to explain the dominance of French companies in the luxury fashion industry. The study aims to prove that France’s unique model of capitalism contributed to the strong position of French luxury fashion. By using the theoretical framework of the varieties of capitalism the study analyses France’s variety of capitalism, the evolution of the French luxury market, and ultimately compare how French luxury fashion firms fit the needs of the luxury fashion industry. Ultimately, the findings indicate that while the history of French fashion is the cause for its dominance until the postwar period, the French variety of capitalism after the postwar period aided in the continued dominance of the French luxury fashion industry.

Item Type: Thesis (Undergraduate)
Creators: Henderson, Emily
Student's Degree Program(s): B.A. in International Studies and French
Thesis Advisor: Alice Cooper
Thesis Advisor's Department: Political Science
Institution: Croft Institute for International Studies
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Ms. Emily Henderson
Date Deposited: 15 May 2018 20:06
Last Modified: 15 May 2018 20:06
URI: http://thesis.honors.olemiss.edu/id/eprint/1214

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